Brand & Non-Brand
Segment branded, competitor, and navigational demand in Google Search Console without rebuilding filters every time.
Live recipes in this cluster
Regex for Brand Queries
Use this regex to isolate branded demand in GSC when users search for your brand with or without spaces.
Regex for Non-Brand Queries
Use this regex with the Doesn't match regex query filter in GSC to exclude brand terms and leave non-brand demand behind.
Regex for Brand + Modifier Queries
Use this regex to isolate branded queries with clear modifiers so you can understand what existing brand demand is actually trying to do.
Regex for Brand Misspellings
Use this regex to isolate misspelt branded demand so it does not disappear inside broader branded reporting.
Regex for Brand Abbreviations
Use this regex to isolate abbreviated brand mentions that still signal brand familiarity but would be missed by a full-name brand filter.
Regex for Competitor Keywords
Use this regex to isolate competitor keywords in Search Console and see where your content earns visibility around rival tools.
Regex for Competitor Comparisons (vs)
Use this regex to isolate explicit comparison searches in GSC when users are evaluating your brand against a named competitor.
Regex for Competitor + Brand Queries
Use this regex to isolate queries where users mention both your brand and a competitor, regardless of whether they say vs explicitly.
Regex for "Alternative to [Competitor]"
Use this regex to isolate replacement-intent searches that explicitly look for an alternative to a named competitor.
Regex for Navigational Queries
Use this regex to surface branded navigational demand in GSC when users are trying to reach the site, dashboard, or app directly.
Regex for Branded Intent Queries
Use this regex to isolate branded intent queries where the trailing modifier reveals what the user actually wants from the brand.
Regex for Brand + Support Queries
Use this regex to isolate branded support intent and keep it separate from pricing, demo, or login queries.
Regex for Brand + Login Queries
Use this regex to isolate branded account-access intent and keep it separate from support or pricing demand.
Regex for Brand + Pricing Queries
Use this regex to isolate branded pricing demand in GSC when users already know the brand and want commercial information.