Intro
Isolate feature-modified product searches in GSC so you can see when users search for a product plus a specific attribute or capability.
Use this regex to isolate product-feature searches in GSC when demand is shaped by one or more product attributes rather than the base item alone.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches grouped feature modifiers as standalone phrases.
- Separates feature-led demand from base product demand.
- Helps you understand which attributes drive product discovery.
What it does not match
- noise cancelling headphones - This only matches if you use the broader variation.
- cheap office chair - No grouped feature modifier appears.
Edge Cases
- This is a template feature set, so adapt it to your actual product attributes.
- Multi-word attributes need careful testing because phrasing varies across queries.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| wireless headphones for travel | Match | Contains wireless, which is in the grouped feature set. |
| ergonomic office chair | Match | Ergonomic is a direct feature modifier. |
| noise cancelling headphones | No | This only matches if you use the broader variation. |
| cheap office chair | No | No grouped feature modifier appears. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Track which product attributes show up most often in search demand.
- Audit whether attribute-led pages and copy match the query language.
- Compare feature-led demand against colour, size, and base product demand.
Pro Tips
- Feature language is catalogue-specific, so replace these defaults with your real attributes.
- Use this with product queries to separate base item demand from feature-driven demand.
- Attribute-led queries often indicate strong purchase criteria, so review conversion pages closely.
- Keep multi-word features in grouped variations where needed.
Variations
Add another multi-word feature
Expands the segment with another common product attribute phrase.
Related Regex Recipes
Regex for Product Queries
Use this regex to isolate product-level queries in GSC when you want a clear segment built around specific items rather than category or intent modifiers.
Regex for Product Variants (colour, size)
Use this regex to isolate product variant modifiers in GSC when users add colour or size language to a product search.
CTA
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