Intro
Track ready-to-buy searches in GSC so you can isolate queries that signal immediate purchase willingness rather than generic transaction interest.
Use this regex to isolate explicit ready-to-buy language in GSC when users appear close to completing a transaction right away.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches strong multi-word purchase phrases that imply immediacy.
- Creates a narrower segment than the broader high-intent or buy-based views.
- Helps you focus on the clearest revenue-ready search demand.
What it does not match
- shop now office chair - Shop now only matches in the variation.
- best office chair - No ready-to-buy phrase appears.
Edge Cases
- These phrases are intentionally narrow and may be low volume in many datasets.
- Ready-to-buy language varies by market, so customise the grouped phrases where needed.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| buy now pay later trainers | Match | Contains the exact phrase buy now. |
| ready to buy office chair | Match | Contains the phrase ready to buy. |
| shop now office chair | No | Shop now only matches in the variation. |
| best office chair | No | No ready-to-buy phrase appears. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Measure the most explicit immediate-purchase query set.
- Check whether highly transactional pages capture these searches.
- Compare ready-to-buy demand against broader buy and high-intent segments.
Pro Tips
- Multi-word bottom-funnel phrases are usually lower volume but high value.
- Keep this separate from general buy queries so the segment stays meaningfully tighter.
- Use this with page and device filters to inspect checkout-adjacent behaviour.
- Add shop now if your vertical uses strong call-to-action phrasing in search.
Variations
Include shop-now wording
Adds another immediate-action phrase often seen in retail searches.
Related Regex Recipes
Regex for "Buy" Queries
Use this regex to capture queries that include the standalone word buy when you want the clearest direct-purchase intent signal in Search Console.
Regex for Urgent Purchase Queries
Use this regex to isolate urgent purchase queries in GSC when searchers signal time pressure, stock urgency, or delivery expectations.
CTA
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