Intro
Track poker-related searches in GSC so you can isolate card-room, strategy, and poker-product demand from broader casino traffic.
Use this regex to capture the core poker terms that commonly appear in gambling-related search demand.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches the main poker game and format terms in the grouped set.
- Separates poker demand from broader casino modifiers.
- Supports vertical-specific reporting where poker is a major revenue segment.
What it does not match
- blackjack tournament rules - Tournament only matches if you use the variation, and none of the core poker terms appear.
- casino bonus offers - This is broader casino intent, not poker-specific.
Edge Cases
- Texas Hold'em punctuation varies in search data, so the spaced form here is intentionally simplified.
- Poker queries can be informational, strategic, or transactional, so use landing pages to separate intent further.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| poker strategy basics | Match | Poker is directly included. |
| omaha poker odds | Match | Omaha is one of the grouped poker terms. |
| blackjack tournament rules | No | Tournament only matches if you use the variation, and none of the core poker terms appear. |
| casino bonus offers | No | This is broader casino intent, not poker-specific. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Separate poker traffic from general casino demand.
- Audit whether poker guides and landing pages rank for the right poker modifiers.
- Benchmark poker visibility alongside other gambling segments.
Pro Tips
- Use this with page filters to separate educational poker content from money-intent landing pages.
- Keep tournament as a variation if you want to compare game-type demand separately.
- Review branded versus generic poker queries independently in regulated markets.
- Do not mix poker and bonus terms unless you deliberately want a broader gambling segment.
Variations
Include tournament terms
Adds another common poker modifier often tied to event and strategy demand.
Related Regex Recipes
Regex for Casino Bonus Queries
Use this regex to capture the core offer and promotion terms that drive casino bonus demand in Search Console.
Regex for "Real Money" Queries
Use this regex to capture explicit real-money gambling modifiers when you need a clean view of commercial-intent search behaviour.
CTA
Regex is powerful in GSC, but manual filtering still leaves you exporting, comparing, and rebuilding the same views. Spicy Metrics turns those segments into reporting your team can reuse.
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