Intro
Track service-led local or lead-gen searches in GSC so you can isolate queries where users are actively looking for a provider.
Use this regex to capture common provider-type nouns in service-based industries where lead generation is driven by high-intent query wording.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches common service-provider nouns.
- Surfaces lead-gen style intent rather than purely informational traffic.
- Works well for agencies, professional services, and local businesses.
What it does not match
- seo consultant near me - Consultant only matches if you use the variation.
- how to do seo - This is informational, not service-provider intent.
Edge Cases
- Some industries use firm or contractor instead of agency or company, so adapt the vocabulary to your market.
- Provider nouns alone do not guarantee conversion intent, so review landing pages and modifiers together.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| seo agency for ecommerce | Match | Agency is part of the grouped service-provider set. |
| roof repair company near me | Match | Company signals provider-led service intent. |
| seo consultant near me | No | Consultant only matches if you use the variation. |
| how to do seo | No | This is informational, not service-provider intent. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Measure provider-led demand in service industries.
- Audit whether service landing pages rank for high-intent provider terms.
- Compare service-intent queries with local modifiers and emergency terms.
Pro Tips
- Keep this separate from local modifiers first, then layer them together if needed.
- Agency and company can carry different trust signals, so compare them if volume is meaningful.
- Use page filters to find whether provider-led queries land on the right service pages.
- Add consultant only if it matters in your vertical.
Variations
Include consultant wording
Adds another provider noun common in lead-gen search behaviour.
Related Regex Recipes
Regex for Local Service Queries
Use this regex to isolate local service-type searches in GSC when you want a service-category segment that can be combined with location filters later.
Regex for Location + Service Queries
Use this regex to isolate location-plus-service searches in GSC when users combine a place and a service type in the same query.
CTA
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