Intent Segmentation
Split informational, commercial, research, and purchase-stage demand into cleaner reporting segments.
Live recipes in this cluster
Regex for Informational Intent
Use this regex to isolate informational intent terms in GSC and measure awareness-stage SEO performance with less noise.
Regex for Transactional Intent
Use this regex to isolate transactional intent in GSC when searchers are signalling they want to take action rather than keep researching.
Regex for Commercial Intent
Use this regex to isolate commercial intent in GSC when searchers are evaluating options but are not yet fully transactional.
Regex for Research Intent
Use this regex to isolate research intent in GSC when searchers are gathering options and weighing routes before they move closer to conversion.
Regex for Comparison Intent
Use this regex to focus on comparison intent in GSC when you want a tighter segment built around direct option-versus-option evaluation.
Regex for Decision Stage Queries
Use this regex to isolate decision-stage queries in GSC when searchers are validating the final details before taking action.
Regex for Awareness Stage Queries
Use this regex to isolate awareness-stage queries in GSC when users are still learning and have not yet moved into commercial evaluation.
Regex for Consideration Stage Queries
Use this regex to isolate consideration-stage queries in GSC when searchers are actively evaluating options and narrowing the field.
Regex for Purchase Stage Queries
Use this regex to capture purchase-stage queries in GSC when users are close to converting and are using clear action-ready language.