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Cluster 5

Local SEO

Find local intent modifiers such as places, service areas, and urgent location signals inside GSC query data.

7/7 published Latest update 17 March 2026
Published Recipes

Live recipes in this cluster

Published Updated 2026-03-17

Regex for "Near Me" Queries

Use this regex to capture near me queries in GSC when searchers want a local option close to their current location.

\bnear me\b
Published Updated 2026-03-17

Regex for City-Based Queries

Use this regex to isolate city-based searches in GSC when your reporting needs to focus on explicit city modifiers in the query.

\b(london|manchester|birmingham|leeds|glasgow)\b
Published Updated 2026-03-17

Regex for Region-Based Queries

Use this regex to isolate region-based searches in GSC when users search by broader area rather than a specific town or city.

\b(scotland|wales|yorkshire|midlands|north west)\b
Published Updated 2026-03-17

Regex for Postcode Queries

Use this regex to isolate postcode-style searches in GSC when users search with specific location identifiers rather than place names.

\b[a-zA-Z]{1,2}\d[a-zA-Z\d]?\s?\d[a-zA-Z]{2}\b
Published Updated 2026-03-17

Regex for "Open Now" Queries

Use this regex to isolate open now queries in GSC when searchers want a currently available local business or service.

\bopen now\b
Published Updated 2026-03-17

Regex for Local Service Queries

Use this regex to isolate local service-type searches in GSC when you want a service-category segment that can be combined with location filters later.

\b(plumber|electrician|dentist|solicitor|accountant|roofer)\b
Published Updated 2026-03-17

Regex for Location + Service Queries

Use this regex to isolate location-plus-service searches in GSC when users combine a place and a service type in the same query.

\b(plumber|electrician|dentist)\b.*\b(london|manchester|birmingham)\b|\b(london|manchester|birmingham)\b.*\b(plumber|electrician|dentist)\b