Intro
Track seasonal modifiers in GSC so you can isolate time-bound demand peaks around holidays, events, and recurring periods.
Use this regex to capture common seasonal terms in Search Console when demand shifts around recurring calendar moments.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches the listed seasonal and event modifiers.
- Surfaces time-bound demand that may need different landing pages or campaigns.
- Helps benchmark seasonal SEO swings more cleanly.
What it does not match
- holiday seo deals - Holiday only matches if you use the variation.
- best seo tools - No seasonal modifier appears.
Edge Cases
- Seasonality is market-specific, so this starter list should be tailored to your niche.
- Autumn is used here in British English, but you may want to add fall as a variation for broader markets.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| black friday casino offers | Match | Contains a listed seasonal event. |
| summer seo internship tips | Match | Summer is included in the grouped pattern. |
| holiday seo deals | No | Holiday only matches if you use the variation. |
| best seo tools | No | No seasonal modifier appears. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Track event-led and seasonal demand separately from evergreen traffic.
- Audit whether seasonal landing pages capture the right query spikes.
- Compare seasonal performance across date ranges.
Pro Tips
- Keep the core list focused on the events that matter to your market rather than stuffing every month into one regex.
- Use year modifiers alongside this pattern when seasonal recency matters.
- Review impressions ahead of the peak period so you can update pages before demand surges.
- Export the segment after peak periods to decide which seasonal pages should be refreshed next year.
Variations
Include holiday phrasing
Adds a broader seasonal noun that appears in some markets.
Related Regex Recipes
Regex for Year Queries (2024, 2025, etc.)
Use this regex to capture current-year queries in Search Console when users explicitly search for fresh lists, guides, or comparisons.
Regex for "New" Queries
Use this regex to capture queries containing the standalone word new when users explicitly want something recent or newly released.
CTA
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