Intro

Track review-led searches in GSC so you can isolate evaluation SERPs where proof, opinions, and user trust signals matter most.

Use this regex to isolate review queries in GSC when users are evaluating products, tools, or services through external opinions and proof.

The Regex

\breviews?\b

How This Regex Works (Explained Simply)

?

The question mark usually makes the previous character or group optional. That is handy when a query modifier appears inconsistently.

\b

Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.

GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.

What This Regex Does

  • Matches review and reviews as standalone words.
  • Captures a clear SERP-feature and evaluation pattern centred on proof.
  • Helps you compare review demand against comparisons, lists, and pricing queries.

What it does not match

  • seo dashboard ratings - Ratings only match in the broader variation.
  • seo dashboard comparison - This is evaluation intent, but no review term appears.

Edge Cases

  • Review intent can be strongly branded, so compare it against brand segments for a fuller picture.
  • This segment is intentionally narrow, so other proof signals such as testimonials stay out unless added.

Example Matches Table

Query Match Why
seo dashboard reviews Match Contains reviews as a standalone term.
spicy metrics review Match Review matches because the singular form is included.
seo dashboard ratings No Ratings only match in the broader variation.
seo dashboard comparison No This is evaluation intent, but no review term appears.

How to Use This in Google Search Console

  1. Open Performance and go to Search results.
  2. Click Add filter and choose Query.
  3. Select Custom (regex).
  4. Paste the regex and click Apply.

When to Use This

  • Track proof-led evaluation queries.
  • Audit whether review content and trust pages capture the right demand.
  • Compare review modifiers against comparisons and pricing modifiers.

Pro Tips

  • Review SERPs often include third-party sites, so monitor competition as well as your own visibility.
  • Review intent can be very late-stage, so compare it with decision-stage and commercial queries.
  • Use branded and non-branded splits to see whether review demand is mostly evaluative or navigational.
  • If ratings language matters in your niche, keep it as a variation.

Variations

Include rating-led searches

\b(reviews?|ratings?)\b

Broadens the proof-led segment to another common evaluation modifier.

Related Regex Recipes

CTA

Regex is powerful in GSC, but manual filtering still leaves you exporting, comparing, and rebuilding the same views. Spicy Metrics turns those segments into reporting your team can reuse.

Turn regex into repeatable reporting