Intro
Track video-led searches in GSC so you can isolate demand that may align better with video results, YouTube-style content, or visual walkthroughs.
Use this regex to capture video-intent queries in GSC when searchers signal that a visual or watchable format may fit the SERP better.
The Regex
How This Regex Works (Explained Simply)
()
Parentheses group terms together so GSC treats them as one unit. That is what lets one regex cover several query variants in a single filter.
|
The pipe means OR. GSC will match any term on either side of the pipe, which is useful for variants, modifiers, or alternative phrases.
\b
Backslash-b marks a word boundary. It helps stop short terms from matching inside longer words in GSC queries.
GSC regex is case-insensitive by default, so capital letters do not need separate variants. GSC also uses partial matching by default, so the regex can match part of a longer query unless you anchor it with ^ or $.
What This Regex Does
- Matches common video-consumption modifiers.
- Creates a practical segment for video-oriented search demand.
- Helps teams compare video intent against tutorial and image intent.
What it does not match
- search console demo - Demo only matches in the broader variation.
- search console tutorial - This is educational intent, but no video-specific modifier appears.
Edge Cases
- Video intent can still land on text-heavy pages, so compare queries with actual landing pages.
- Watch and YouTube modifiers can imply different SERP behaviours than generic video wording.
Example Matches Table
| Query | Match | Why |
|---|---|---|
| gsc regex video | Match | Contains video as a direct format modifier. |
| watch search console tutorial | Match | Contains watch, which signals a video-friendly intent. |
| search console demo | No | Demo only matches in the broader variation. |
| search console tutorial | No | This is educational intent, but no video-specific modifier appears. |
How to Use This in Google Search Console
- Open Performance and go to Search results.
- Click Add filter and choose Query.
- Select Custom (regex).
- Paste the regex and click Apply.
When to Use This
- Measure demand better suited to video or watchable content.
- Compare video-intent searches against standard tutorial demand.
- Find topics where a visual walkthrough may improve capture.
Pro Tips
- Video intent is a useful proxy, but always check whether video actually appears in the live SERP.
- Watch and YouTube can behave differently from generic video searches, so split them later if needed.
- Compare landing pages to see whether users are landing on text pages for clearly video-led queries.
- Use this segment to prioritise video production or embedding decisions.
Variations
Include demo-led video intent
Adds another visual-consumption signal common in software and product searches.
Related Regex Recipes
Regex for "Tutorial" Queries
Use this regex to isolate tutorial searches in GSC when you want to find instructional content demand framed explicitly as a tutorial.
Regex for Image Search Queries
Use this regex to isolate image-intent queries in GSC when users explicitly signal that visual assets matter to the search journey.
CTA
Regex is powerful in GSC, but manual filtering still leaves you exporting, comparing, and rebuilding the same views. Spicy Metrics turns those segments into reporting your team can reuse.
Turn regex into repeatable reporting